Warmest welcome.

I’m Jo Kendall.

Nervous System First Therapist.

Speaker. Author. Founder.

But titles only tell part of the story.

More than anything, I’m here for the people who have quietly wondered:

“Why does this feel harder for me than it seems to for everyone else?”

The ones who:
• Overthink what they said hours later
• Say yes before they’ve checked themselves
• Swing between feeling “too much” and “not enough”
• And secretly ask, “What’s wrong with me?”

I know that question. Because I’ve asked it too.

And what I know now is this:

It isn’t about needing to become someone else.
It’s about understanding your nervous system well enough to finally become yourself, without bracing.

The Journey Here

For over two decades, I’ve sat with people in their rawest, most honest moments.

CEOs and creatives.

Tradies and teachers.

Frontline workers.

Mothers. Fathers. Carers.

Founders.

People with impressive titles. People with no titles.

People just trying to get through the week.

Different lives.

Same pattern.

Over-functioning. Over-giving. Over-thinking.

Holding everything together until something inside quietly frays.

Not because they were weak.

Not because they lacked insight.

But because their nervous systems had adapted to survive, and survival had become their default.

That thread became the foundation of my life’s work.

Work with me 1:1 |

Private therapy + mentoring

Explore Nervous System First |

The Program

The Work I Lead

I hold a Master’s Degree in Holistic Counselling and an Advanced Postgraduate Diploma in Meditation Therapy, specialising in Nervous System Regulation.

I’ve walked alongside thousands of people through growth, grief, leadership, identity shifts, and reinvention.

My work has been featured nationally and internationally.

I’ve built communities of over 10,000 women worldwide.

I’ve founded multiple businesses rooted in connection and self-leadership.

But accolades aren’t the point. What matters is this:

I understand how patterns form.

I understand how they loop.

And I know how to work with the system underneath them so change becomes sustainable.

That’s why I created Nervous System First®.

Not as another mindset tool. Not as hustle disguised as healing.

But as a complete pathway to build internal capacity,

so your life expands instead of shrinks.

Beyond One Business

—A Life Built Around This Work.

Every space I create carries the same intention:

To help people feel at home in themselves.

From founding The Corner Store Armidale, a restored boutique studio, events and community space in my beautiful hometown to creating Nervous System First®, a six-month capacity-building program designed to help people stop simply coping and start living from themselves through to the upcoming podcast, everything I build is rooted in one belief:

You are not here to merely cope your way through life.

You are here to inhabit it. To live it fully. You deserve nothing less.

Nervous System First exists because knowing isn’t the same as changing.

And sometimes you don’t even know why it keeps happening, you just know that it does and you’re tired of the loop.
Survival patterns don’t dissolve through awareness alone, they shift when your nervous system has the capacity to choose differently.

That’s where real change begins.

And at the end of the day?

This work isn’t about chasing more, it’s about living in alignment with the light you already carry.

As Abraham Lincoln said:

“I am not bound to win, but I am bound to be true.

I am not bound to succeed, I am bound to live up to the light within”

And that’s what this work is really about. Not perfection. Not performance.

But truth.

Embodied.

  • Working with Jo has been the best thing I have ever done and she truly flipped what I thought therapy was on it's head. Jo truly listens, holds space and creates an environment where I feel safe to truly be all of me. I carry her words with throughout the day, and they have helped me learn to be compassionate, gentler with myself and also set and maintain boundaries. I am so grateful for Jo.

    Clancy. P | Medical Professional

  • Jo has a real gift for helping her clients, she was really there when I was going through some big life changes and challenges, and had such strong feelings of self doubt. I love her warm words, calm presence. I have worked with other therapists, but Jo stands out and has certainly carved her own lane, I genuinely felt cared for and can honestly say this was one of the best investments in myself I have ever made.

    Bianca. McK | Women’s Empowerment Coach

  • Jo has helped me enormously through some difficult personal issues which have required a deep trust and depth of understanding. I have found myself very safe to walk through some difficult paths with Jo by my side, her commitment to her clients is felt deeply. The knowledge and expertise she has becomes very apparent as she has such a broad range of ways to support you. She is the real deal.

    Sarah. M | Business Owner, Counsellor | Social Work Services

  • Jo, thank you for your professionalism and caring support. The resources, tools and our sessions have been invaluable as I move through these internal and external challenges. Our sessions have provided me with the deepest clarity, strength and a renewed sense of confidence. Cannot recommend you more highly.

    Scott. P | CEO + Founder of Multiple Businesses

Work with me 1:1 |

Private therapy + mentoring

Explore Nervous System First |

The Program